About

Our Mission To make learning pole and aerial fitness safe, inclusive, and enjoyable for everyone. Whether you’re starting your first spin or advancing to certified instructor status, we’re here to support your journey at every stage.

  • How we started

    Our Story Founded in 2003 by Kay Penney, Passion Fitness revolutionised pole and aerial fitness by making it accessible, empowering, and stereotype-breaking. What began in the UK is now a global movement across Europe, South Africa, the USA, Canada, Australia, New Zealand, China, and Japan. Through inclusive classes, international competitions, and expert instructor training, we’ve helped thousands discover strength, flexibility, and artistry through movement.

  • Safety & Innovation

    Safety and innovation are at the heart of everything we teach. Our courses are independently assessed, meeting strict health and safety standards and integrating biomechanical best practices to protect both students and instructors.

  • Taking it Global

    We proudly launched the Miss Pole Dance UK Championship in 2005 and later the World Pole Dance Championships, drawing elite athletes from 26+ countries. These events showcase pole fitness as a competitive sport where we have created multiple world champions.