About

Our mission is clear: to make learning safe and enjoyable for everyone. Whether you’re a beginner or advancing your skills to become a certified instructor. We’re here to support you at every stage of your journey and beyond.

  • How we started

    Empowering Confidence, Fitness & Fun Since 2003 – Founded by Kay Penney, Pole Passion revolutionised fitness by making pole and aerial accessible, empowering, and stereotype-breaking. What began in the UK is now a global movement across Europe, South Africa, the USA, Canada, Australia, New Zealand, China, and Japan. Through inclusive classes, international competitions, and expert instructor training, we have been instrumental in bringing strength, flexibility, fitness and artistry to the world.

  • Safety and Innovation at the Core

    Safety and Innovation at the Core of all our courses, ensuring safety and quality come first. Our courses are independently assessed to meet strict health and safety standards, integrating biomechanical and musculoskeletal best practices.

  • Taking it Global

    National & World Championships. As a pioneer in pole fitness, Pole Passion launched the first Miss Pole Dance UK Championship in 2005, celebrating over a decade of success. We also created the World Pole Dance Championships, attracting elite athletes from over 26 countries across five continents. These events bring global visibility to pole fitness as a competitive sport, and we’re proud to have produced multiple world champions in female, male, and doubles categories.